We are living in the age of technology and information. The world is basically a global village thanks to different communication platforms such as social media sites and mobile telephony. Affiliate marketing is a concept that has been built primarily on the platform of information communication and technology. What are some of its benefits?Cost effectiveTo the entrepreneur, marketing costs are considered a necessary evil because they consume a lot of resources but still have to be incurred all the same. You can’t create brand awareness and increase the number of sales without properly investing in product marketing. Internet marketing has provided businesses with a great way of running marketing campaigns while cutting down on costs. Affiliate marketing is even better at this because you only pay the affiliates or publishers depending on the number of sales made. Without creating conversions, the affiliates earn no pay and the business does not incur unnecessary expenses. EfficientUsing minimal resources, you can reach a high number of customers. The program is efficient because it makes use of the internet and social media sites that are frequented by several potential customers. The traditional methods are expensive and may not even reach the target market. A consumer is more likely to notice an advertisement on the internet as opposed to other media such as billboards and radio.Home based businessIt’s always nice to be your own boss. The challenge that most people and especially young people face is the lack of capital to start a new venture. Affiliate marketing does not need a premise or capital to start. As long as you have a computer and access to the internet, you can be well on your way to self-employment and financial freedom. It is an ideal way to generate capital and also find your footing as you begin your journey to self-employment. It is also a perfect home-based business that can give you some good income. Little or no experienceOnce you learn the basic concepts of affiliate marketing, you can succeed in it as long as you are willing to put in work and learn along the way. You don’t have to posses experience to successfully participate in an affiliate program. There are a lot of resources available even on the internet to help you find your way through.Ability to track the effects of a marketing campaignIt is very difficult to determine the exact impact of most marketing campaigns but with the affiliate program, that is very much possible. A marketing team can keep track of the sales generated as a result of the marketing efforts and change strategies if the situation warrants it. It is always important to asses the direct impacts of a marketing campaign because if that is not done, a company may spend a lot of resources for nothing. It is also possible to get instant feedback from customers and that helps so much in improving customer service by designing products and services that match their preferences. These are some of the benefits of the affiliate marketing program that merchants, publishers and even customers can get to enjoy.