Tourism in India is instrumental for employment and economic growth. It
is the largest service sector industry. The tremendous growth in economy has led
to an increase in disposable income, which as created better opportunities for
travel. India offers numerous travel opportunities consisting of mountains,
hills, rivers and forests. According to Maurice Jane (2002) India is a
perfect blend of traditional, cultural and historical significance. It
comprises of coastal areas as well as hill top scenic locations. Thus has a
vast potential for tourism growth and is successful in catering to the needs of
tourists with diversified interests. The country is able to attract foreign tourist and
also a high amount of Foreign Direct Investment (FDI). India is rich in
diversity and believes in “Atithi Devo Bhavah”.


The tourism ministry as undertook a series of promotional
activities in tourist generating markets. The five-year plans are implemented
in order to develop this industry. These plans are implemented once in every
five-year with the main focus laid on developing Indian Tourism. The
roles of the government central, state and local bodies are essential in
planning, promoting and encouraging sustainable tourism schemes. The reason behind
tremendous growth is due to the high spending foreign tourists, the middle
class population and the government campaign of Incredible India. The drivers of tourism in
India are domestic and international growth drivers. The
domestic drivers are the lifestyles of middle class, leading to purchasing
power and better connectivity while the international drivers are value for
money at the. The Incredible India is s lucrative brand for government
initiatives and policies that help increase inbound tourism.

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major part of the country’s population falls under a young age group of 18-55
and are more open to new destinations. Diverse product offerings of
tourism industry are driving different
sections of the society into the industry. The availability of credits and
easy financing has enhanced the growth. (Ajay & Reena , 2007;
Malya & Anindya, 2013).