two most important success factors Apple has is the loyalty from their
customers and their product innovation. Apple builds life long relationships
with their customers. Customer satisfaction is one of their main priorities.
Customer feedback surveys collect data used by Apple to better their products,
whatever concern customers have and voice to the company gets resolved keeping
the customer happy and remaining loyal to the company.
a company like Apple, there’s a need to make sure their services and products
are to the expected standards and that they optimize the way these products and
services are delivered.
utilizes the data collected from their customers and their sales reports to
oversee losing any customers to another product. Apple did not always focus on their
customers. Previously, they used to focus solely on their technology and
products, but since then, things have
shifted towards the idea of customer satisfaction, which is now a
core tenet in their company.
Equipping employees with innovative solutions,
like user-friendly interfaces and effective distribution systems is essential to developing their competencies.
Market share is also another
essential indicator, especially for a company in the tech industry. This is due
to the fact that, by gathering as many market shares as they can, Apple Inc.
not only increases its profits, but also influences the software developers
they collaborate with.
customer base also includes their employees. In a time where automation keep
taking the place of more human jobs and replacing it with artificial
intelligence, Apple still believes in customer/employee interaction and fills
their Apple stores with highly trained individuals who strive to help customers
and maintain loyal customers.
company also strives to maintain their products as technologically advanced as
possible and within the financial reach of almost everyone. Their customer base
is not just upper class individuals, anyone now days can afford an apple
product. For every phone, tablet, desktop, etc. there are at least 3 versions
varying in cost. The cheapest being the basic one and two more options with
more memory or speed depending on what the product is needed for. The company
also has a business line of products designed to help business owners run their
The security of their
customers is very important to Apple. Under no circumstance is their customer’s
information hacked or in danger at any time.