THE concerned communities, advocacy and lobbying implies

THE
STRATEGY TO PROMOTE SDGs EVOLVE AROUND THE FOLLOWING OVERARCHINGBUILDING BLOCKS

·      
GOALS

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·      
OBJECTIVES

·      
INITIATIVES

·      
MEASUREMENT

·       KEY STEPS AND ROADMAP OF THE STRATEGY AND
ACTION PAN                  

·       Identify
issues and business priorities

·       Map
stakeholders audiences

·       Research
and situation analysis

·       Define
communication goals and objectives(Specific Measurable Attainable Realistic
Timeline (SMART)

·       Develop
your messages / positioning

·       Segment
communication channels

·       Design/select
tools tactics and campaigns

·       Set
budgets and assign resources

·       Create
a detailed implementation action plan/calendar

·       Execute,
evaluate, and update

 

 

Based on the
above building blocks, the Communication strategy and action plan aims to enhance
and promote SDG’s  and promote the 2030
agenda which includes a set of 17 Sustainable
Development Goals (SDGs) and 169 targets to wipe out poverty, fight inequality
and injustice, and tackle climate change challenges by 2030 in
Pakistan.

Our Methodology

The methodology will target the audiences and all key stake holders at
the Provincial, District and Community level . 
             

At the community and district level: Social
mobilization, awareness raising  and
capacity building for lead activists  representing
the concerned communities, advocacy and lobbying implies empowering people to
change the society in which they live. It involves targeted and planned actions
and processes to influence decision-makers and involve all the sectors from
community to district level in order to create an enabling environment, so as
to effect positive behavioural change. This process through capacity building
of communities and orientation of the process of CSC will help prepare
communities to act as a pressure group as well as a force behind CSC
methodology.

At the provincial level: we will target systemic reforms through creating
buy in of the CSC methodology and its adoption by the government. CUP will show
case the pilot project modeling for transfer of systems to governments.