Scope by advertisement. Thus, compare with men, female

Scope and Delimitation

This study focused only on female teacher who are working
in Calvario Memorial Christian School. This was conducted in the said school,
thus limiting the participants to female teachers. There were thirteen
participants, six were from high school and seven from Elementary department.
The participants were interviewed through a researcher made check list.

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Significance of the Study

            The result of this study
can benefit the people in the society, especially among the female because this
can help them fully understand the effects of certain chemicals each cosmetics
that they are using contains. It can also benefit the people in the society,
for it can develop their understanding about the effects of cosmetic use in the
performances of teachers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chapter 2

Review of Related Literature

According to Salvador (2015) cosmetics
products are used to enhance the facial features of a women. The common
products that women mostly use are lipstick, eye shadow, and foundation.

With the expansion of social group and
rising incomes, the consciousness of beauty among women has changed. Cosmetics
has entered into women’s lives on a daily basis. The act of beautifying
physical appearance not only becomes a distinct way to express one’s image but
also a pattern to show respect to other people and to present their selves to
people in a presentable manner. (Choi, consciousness Kim, & Kim, 2007).

Female invest more money on
various cosmetic products and even spared no expense because they pay more
attention to appearance than men because women are more conscious with how they
look. (Huang, 2003). The characteristics of modern females regarding cosmetics
purchase can be summed up in three points:

Easily affected by market atmosphere

In a research by Cong (Cong,
2008), results showed that 56% of females bought unneeded or unexpected
cosmetics products as a result of discount, followed by the purchase due to
interests aroused by shop environment and sales exhibition (40.8%). Accounts
for 22.8% of females who bought useless products or had irrational consumption
were affected by advertisement. Thus, compare with men, female is prone to be
encouraged over-consumption by commercial appeals.

Mood consumption

Oliver Yau (Yau, 1994) contended that
mood consumption normally occurs in two situations. One of which might be
triggered by delusion under particular circumstance. Second circumstance is
that it contributes to mood consumption likely to happen in the case of that
female with unusual mood. A number of female go shopping when they feel
frustrated and happy.

Relatively low loyalty to brands

Cosmetics consumers show less passion
on being loyal to brands. They like to try several brands to compare rather
than be from the same brand (Labbrand, 2009). Another reason that contributes
to low brand loyalty is seasonal consumption of consumers due to the
significant difference in climate between summer and winter (Mo, 2008).
Customers have to change their purchase habit to suit the season. Customer
tends to use more sunscreen to protect their skin and less oily cream in summer
than they do in winter.

According to Access Asia Limited
(2008) the following brands of cosmetic products that women commonly uses as of
today are Maybelline 10.3%, L’Oreal 9.9%, Shisiedo 8.0%, Lancôme 7.3%, Avon
6.6%, Estée Lauder 5.5%, Yue Sai 5.1%, Revlon 4.7%, Amway 3.8%, H2O 3.2%, and
others 35.6%.

Despite of the cultural variation,
there are few physical characteristics that are considered universal markers of
beauty. Human preferences may have evolved over millions of years to favor
certain physical characteristics linked to reproductive fitness—youthfulness,
for example, is a generally reliable cue for fertility, potentially explaining
why it’s considered attractive. Likewise, skin homogeneity and facial
similarity, both signs of good health, have wide appeal (Fink,
Grammer, & Thornhill, 2001; Thornhill & Gangestad, 1993). Product
typically used has had many names over the years: blusher, rouge, blush, and
the more modern use of the product is bronzer. This product is typically
applied to the cheeks along the cheekbone, with a light dusting on the temples
and across the nose and chin. The purpose is to add a little highlight and
warmth to the face that may be lost with the use of foundation.

According to Pointer
(2005), “rouge in particular was probably the most common cosmetic in use at
any point in our past” (p. 19). Having rosy cheeks has typically been viewed as
a sign of health and often, even when having a pale complexion was seen as
ideal, color was still placed on the cheeks for a healthy, brightened
appearance. The use of blusher has remained a staple throughout time, although
the color and amount used over the years has fluctuated based upon current
fashions (Sherrow, 2001).

 

 

 

 

 

 

 

 

 

 

 

 

Chapter
3

Methodology

Chapter 3 is all about the methods
used in the study and is divided into six parts: (1) Research Design, (2)
Research Locale, (3) The Sample, (4)Research Instruments, (5) Data Collection
Procedure and (6) Data Analysis Procedure

Part One, Research Design, classifies the purpose and the
flow of the study.

Part Two, Research Locale, describes the setting of the
study.

Part Three, The Sample, includes the demographic profiles
of the participants.

Part Four, Research Instrument, includes the materials
used during the study such as interview questions, observation guides, survey
forms, etc.

Part Five, Data Collection Procedure, includes the steps
used in data collection.

Part Six, Data Analysis Procedure, includes steps on how
the researchers will analyze the gathered data.

 

Research
Design

            This
study aimed to identify the relationship of cosmetic products to the
performance of the teachers. All female teachers of Calvario Memorial Christian
School Inc. both in Elementary and High School Department were involved in this
study. Specifically, the study aimed to know what chemical content of cosmetic
products makes the teachers use the said products daily, especially in their
workplace. It also aimed to know how does their usage of cosmetic products
affects their performances. A questionnaire with a checklist will be given to
the participants so that they could give accurate responses based to the
questions.

Research
Locale

            The
setting of this study is in the workplace of the participants which is the
Calvario Memorial Christian School Inc. both in Elementary and High School
Department. The setting has been chosen by the researchers because it is where
the participants can be found almost all the time.

Sample

            There
were thirteen teachers identified to be the participants. Seven were from the
Elementary Department, and Six were from the High School Department.

 

Research
Instrument

            The instrument used was a
researcher-made checklist which will be checked and validated by the
researchers adviser. It aims to determine if what kind of cosmetic products are
the participants using, it’s chemical content, and how often do they use it.

Data
Collection Procedure

            The researchers themselves will
provide a checklist for the teachers. This will include questions about what
kind of cosmetic products are they using, what are the chemical contents of it,
and how often do they use it.

Data Analysis
Procedure

            After the questionnaires has been
administered and gathered by the researchers. The data was analyzed in order to
meet the objectives of the study.