INTRODUCTIONMost people venture into “Multinational companies” not knowing the requirements or what it entails. International companies are known worldwide but do you really know what it means to work in such a company and graduate to be a meaningful leader or head? International companies has offices and different resources in no less than one nation other than its nation of origin. Such organizations have workplaces as well as processing plants in various nations and normally have a brought together head office where they arrange worldwide administration. Large multinationals have spending plans that surpass those of numerous little nations. A multinational partnership is generally an extensive company fused in one nation which creates or offers merchandise or administrations in different countries. Because of the large cost of labor in Nigeria individuals that venture in multinational companies base their headquarters overseas which much easier for large and mass production with few or less human resources or much human resources at a low cost. The two primary qualities of multinational companies are their huge size and the way that their overall exercises are midway controlled by the parent organizations. Although their main aim as with many companies is to make profit and become the market leader they are so much more. Multinational enterprises can be a priceless dynamic power for work and also the more extensive dissemination of capital and innovation. By setting up an auxiliary, your speculation assists the host nation with basic money related foundation for both financial and social improvement. Your operations prompt enhanced adjust of installments and occupation creation, raising levels of work for local people. You add to the host’s fares and comparing outside trade, notwithstanding import substitution; your items or administrations, already foreign made, may now be purchased locally. Your multinational company’s benefits are liable to elected and state charges, boosting incomes for the home government. What’s more, new openings for work are accessible for U.S. nationals in the remote auxiliary to offer preparing, administration managerial capacities and encourage innovation exchange. Per the Internal Revenue Service Code, these workers need to pay wage charge on their pay. By goodness of your financial significance, the outside government may accord your enterprise lopsided breathing space in your operations. You might be permitted to utilize regular assets without limitation, while natural and work laws are casual to support you. Albeit useful for business, there is the potential risk of working without a sensible idea of open intrigue or social approach, undermining the long haul welfare of local people. Despite the fact that venturing into the worldwide markets can make a few occupations for U.S. nationals, this can be unimportant if the greater part of your partnership’s operations are moved abroad to use less expensive work. Specialists enlisted in the remote nation are frequently ready to acknowledge bring down remuneration, fundamentally diminishing your work cost of generation. In the event that your need territories incorporate work concentrated assembling or administrations that require remote administration aptitude, it might bode well to contract in the outside nation, however it is at the cost of household employments. CAPITAL GENERATION AND REVENUE MANAGEMENTCapital is alluded to as a factor of generation, this implies a business can’t exist without it. It incorporates all products that are made or made by people and utilized for delivering merchandise and enterprises. Capital age alludes to the exercises engaged with raising assets to begin and maintain a business. Income then again is the pay created from the offers of items and additionally administrations of an association. Each business person knows the significance of capital and income to a business, it ia essentially the financing of the business and it keeps the business existing.Capital for business can be raised in different ways and the fist way starts with the entrepreneur (the business owner) if a business owner is not serious enough or willing to invest in himself, he pushes others away from investing in his business or helping him. But if the entrepreneur is serious, he opens doors for himself by catching the eye of big investors because, it’ll be clear that that investor is fully committed to his plan/ project. Many entrepreneurs who are very successful today have taken allot of risks which also included putting almost all their savings into their small or little businesses. Most times, it is better to wait and start a business when an entrepreneur has at least a small portion of the capital to invest. Raising the first/ immediate funds can be very hard and whoever is lending out money, has too see a future in that business through the proposed business plan. Below are some of the ways capital can be raised for a business : 1. SavingsThis kind of savings has to do with having a projected vision of the business an entrepreneur is about to go into. It involves saving money gotten from what the entrepreneur gets as his income. It is hard or almost impossible to find when an infant entrepreneur will start a business without investing a single amount of money into the venture or business. This money must not be too big but must be reasonably enough to start-up and maintain the infant business/ industry. 2. Banks LoansLoans from banks can bring amazingly good terms and interest rates. This may depend on your credit rating and the type of collateral you can provide. This is when a Solid business plan is needful. This is a great way of getting capital. In addition, securing this loan helps investors see that your company is a real company. 3. Crowd-fundingCrowd-funding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet. Crowd-funding is a form of crowd-sourcing and of alternative finance (Wikipedia) If an entrepreneur does not qualify for a small business loan, he can take crowd-funding for an option. The entrepreneur can make his findings and choose a company with good reputation and rate of success. This is a less local/ traditional way, but it works well for many people in the same position. The entrepreneur should just carefully look at the terms, conditions and rates and also, get a lawyer for legal backing if need be. 4. Friends and Family So many business people shy away from this part, but’s its a very good option. It may sound like the entrepreneur is begging or putting his loved ones in a tight corner. If a fantastic and solid business plan is presented and they are taken as potential investors, it will go well even if the entrepreneur is turned down. It may be surprising that someone who is interested in supporting the entrepreneurs dreams will be found and willing to invest. 5. Venture capitalVenture capital can be said to be funds brought by corporate investors to a business with a view of potential and long term growth. The great side and advantage of venture capital is that the amount of money funded is usually much. If an entrepreneur should manage and get/ raise venture capital, it will come with market lending support and high profiled teams to help push the process of funding and add greater ideas to the writers en down goals and plans of that reposed business. Although, venture capital is hardly accessible to proposed businesses that will not be able to generate high revenue/ income. The fact is that venture capital is meant for companies that are very big and will have a high and large amount of revenue generation. 6. Selling of Company StockIn multinational businesses, shares are usually sold to raise capital. The company is divided into shares and a certain percentage belongs to the owner and whatever is left is sold to reimburse the capital.A multinational’s capital structure contains the wellsprings of cash used to back operations, extend generation or buy resources. Organizations obtain capital through the offer of securities in budgetary markets.. After looking at the way capital is raised for a business, we now go down to the various ways revenue is managed when running the business because, one thing is to raise the capital, and another thing is to manage the money raised from that business effectively to bring productive output and foster growth and development. Revenue is the income that a business has from its normal business activities, usually from the sale of goods and services to customers. Revenue is also referred to as sales or turnover. (Wikipedia) Revenue can also be said to be the income a company or a country receives regularly. (Cambridge dictionary) Revenue can also be defined as the money generated from a business as the income generated from providing a particular good or service. What then is revenue management ? Revenue management has to do with the various ways money earned from a business is controlled and used efficiently to being about further growth to the business. The following are the ways by which revenue can be managed in a business: 1. Increase of salesThough the huge profit a business may be making, it is very important to increase the sales rate of a business. This will help the entrepreneur to meet up with so many expenses that his business will incur as the business goes on. It is therefore the responsibility of the entrepreneur to make sure he makes enough sales and maximizes as much profit as he can. 2. Cutting down unnecessary waste Cutting down unnecessary waste helps manage the revenue and income of a business. When unnecessary waste is cut down, money is saved and used fir better productive things to make a business grow. Cutting down of unnecessary waste should include managing costs incurred in business especially at the point of rendering certain services. Waste can be cut down in a business through different ways. One of the most effective ways is through ‘kizen’ (a strategy setup by the Japanese to reduce unnecessary waste. · 5. By reviewing profit and analyzing It is very important that every business owner goes back to his records and looks at his profit. After looking at his profit, it is very important to make good analysis and know if the business has a potential to grow and expand. This will be of help when it comes to critical planning for business activities that will foster development and maximize profits for a business. For all these strategies to be successful, there should be professional management and good leadership put in place. Proper management is the base for all businesses that stand even when faced with big challenges that can make them bankrupt and crash. If an entrepreneur really wants to maximize profit and still be in business, he needs to put professional strategies in place. Multinational businesses tend to have larger capitals than regular businesses because their market is generally larger, this means it generally takes longer time and significantly more effort to obtain capital to start-up business. SIZE AND NATURE OF CAPITALSince multinational businesses are bigger than regular businesses, they require more capital to effectively compete against their counterparts as well as to surpass local and national businesses. The following explain more about the nature of capital: Contributed Capital The structure of a multinationals capital incorporates the wellsprings of money used to subsidize operations, broaden creation or purchase assets. Associations get capital through the offer of securities in money related markets. Commitment and esteem are the two kinds of capital that multinationals need to investigate, and all edges have their ideal conditions and inconveniences. The cost of raising capital is a key fragment of financing decisions. Commitment Financing Securing commitment capital is a methodology that is reliant upon the openness of advantages in the overall credit markets, financing costs and an organization’s present commitment responsibilities. In the occasion that credit markets are experiencing a choking, it may be troublesome for the association to offer corporate securities at great rates. In particular, it may test to get high drive rates for asset bolstered securities. In case a firm breezes up evidently completed used, it may be not capable pay its commitment duties provoking insolvency. Regardless, commitment costs less to secure than various kinds of financing. Esteem Financing Favored stock, typical stock and parts of held salary are contemplated esteem capital. It is basic for a multinational to carefully dismember its esteem cash streams and alleviate the danger related with money differences. Else, it may lose esteem in view of changes consequently rates. Also, the issuance of new offers may influence stock expenses to fall since money related masters never again feel association shares are defended paying little mind to their pee-issuance cost. Offering stock in overall cash related markets costs multinationals more than getting commitment, yet it may be the right financing decision if an association is starting at now exceedingly used. Appraisal Considerations Multinationals have the contrasting option to move wage to wards where the obligation treatment is the most important. Therefore, commitment and esteem financing decisions are particular appropriate to solely family unit associations. In the occasion that compensation is represented in the United States, it may be useful to gain commitment financing, in light of the way that the interest is force deductible. When settling on capital structure decisions, multinationals must evaluate their cost orchestrating strategies to constrain their obligation liabilities. COMMODITY ADVERTISING AND MARKETINGAdvertising is an audio or visual form of marketing communication that employs sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are usually businesses who wish to promote their products or services. Advertising is communicated through various forms of media; newspaper, magazines, television, radio, outdoor advertising or direct mail. Advertising plays a big role in a company because without advertising, there would be no way to make the public aware of the existence of the company’s products or services. Advertising exists everywhere, you see them wherever you go. Advertisements shape social charge and affects people’s view of the world. As a major channel between producers and consumers, world advertising is dominated by a number of multinational organizations who spend the most money in the industry by developing and providing the advertising “package” needed by multinational organizations to sell their products/services.Multinational Organizations are the force behind the advertising industry. Although we do not know who owns the big advertising agencies, the close relationship between them and multinational organizations suggests that advertising agencies are usually the subsidiaries of larger multinationals. Thus, advertising agencies are used by multinationals to promote homogeneous, global culture through which they can sell their commodities. Towards that end, they have often attempted to neutralize different languages, customs, religions, social and cultural identities. The interests of multinational advertising agencies are not limited t promote consumer goods. Most agencies and their foreign subsidiaries have interests in other communication enterprises including film, videotape production – market research, publishing and management consulting. The flexibility of the advertising industry allows it to serve many purposes. It sells products and defends social causes, promotes educational policies and places complains.Publicizing is critical in anything you do, production of mindfulness is the primary motivation behind any business. There are four fundamental medias utilized as a part of promoting; bulletins, print, radio, and TV. The points of interest and drawbacks of each rely upon the requirements and limitations of specific nations on the planet. Since greater part of individuals in less created nations unskilled people, radio and visual pictures or signs and announcements can be a powerful methods for correspondence, particularly in rustic areas or poor urban territories where TV is rare. In India, ‘Funds Banks International’ revealed that radio and TV were the best in the perusing masses. “Radios games and jingles” are utilized broadly to impart the thoughts of thrift, especially to the rustic uneducated individuals.