HSBC’S develop their business and redeploy resources to

HSBC’S offices are worldwide and they have about 3900, and
of which their purpose is to be where there is growth, join customers to opportunities
which enables companies to success and eventually helping others to accomplish
their wishes and be aware of their goal. HSBC have expanded a long-term
strategy which indicates their purpose and enables them to capture value from
their worldwide network.

Their long term strategy is divided into two-parts which
are the following;

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·             
Develop a global relationship

o  
This means to ease
worldwide trade and capital flows and serve their customers, with the aim to
help them grow from small enterprises into large multinationals.

·             
Invest in wealth and retail businesses with local scale

o  
This means to make
the most of global social mobility and long-term demographic changes in their
priority markets.

As from 2011, they have significantly moved the business in
line with their strategy. In their Investor Update in June 2015, they defined
projections to further develop their business and redeploy resources to focus
on growth opportunities. Some of the projections are as follows:

·             
Optimise their global
network which their targeted outcome is to reduce footprints;

·             
Setting up a UK
ring-fenced bank which their targeted outcome is that it will be completed by
2018;

·             
To capture growth
opportunities in Asia, including in China, in the Association of Southeast
Asian Nations as also in their Asset Management and Insurance businesses. Their
targeted outcome of this action is that they gain market share and that they
have about 10% growth per year in assets under management in Asia.

Their target is to successfully reach a return on equity
of more than 10% in the medium term. They also are aiming to raise business
revenues faster than operating expenses on an adjusted basis. If they deliver
these targets which are their priorities they will create more value to their
clients and shareholder and grant to the long-term sustainability of HSBC. In
the process of achieving their goals they shall keep and sustain a strong and
environmental sustainable business in which their customers can have confidence;
their employees can be satisfied meaning delighted and therefore this results
that their communities can trust.