2010, the research on Malaysian reading materials was having the same result.
The research found out that Malaysian reading materials are still categorized
under the fiction, leisure and light reading. Malaysian regardless of age and
geographic, prefer reading materials such as newspaper, comics and magazine
compared to heavy reading materials. The report on reading ratio each Malaysian
is between eight to twelve books per year. According to the National Library,
the ratio is increasing to be compared to the past 20 years which is only 2
pages per year (Siti Nurshahidah, 2013).
publishing industry in Malaysia has expanded and developed rapidly. There were
lots of books produced locally and also that were imported from abroad. These
scenes have provided wider choices of reading materials to Malaysian. There
were plenty of mainstream publishers in Malaysia that has established for
decades such as PTS Publications, Karya Seni, Alaf 21 and Jemari Seni. Due to
the increasing reading habits among Malaysian, there were another trend existed
to feed the hunger of reading books. There were plenty of alternatives or so
called independent publisher were born and compete in the current industry.
publishers has created new phenomenon with a totally different genre and
concept of their books. Buku Fixi, was the most successful alternative
publisher and has produced plenty of bestseller titles such as Gantung, Asrama
and Hitam. As for their publication and concept of writing, they did not put
strict restrictions in term of the language and encouraged leisure language
instead. Other than Buku Fixi, they are others alternative publications such as
Dubook, Lejen, Thukul Cetak and Terkaktab.
Most of the work published by alternative publishing would fall under
the pulp fiction category and the language used is a hodgepodge familiar to the
youths who speak it every day (Alyaa, 2015).
was raised when some has argued the credibility and suitability of the book
concept with the readers that consisted of young teenagers. There are certain
peoples who claimed that the publisher did not following the right way and
specifications to publish a book. The language usage, the characters and the
storyline of the books are too ‘independent’ and then they are considered as a
useless book (Utusan Online, 2016). Despite of the
issue of credibility and suitability, they are still demands from the readers
for such books.
of the Parent Action Group Education (PAGE), Datin Nur Zaimah Rahim said that
our kids are reading sillier books and they will eventually get sillier and
sillier. The themes of the books are creeping up the local bestseller lists as
top choices for Malaysian who actually makes the effort to read. She is worried
to think what kind of content our youths are absorbing by reading such novels.
She also added that there are none of the positive impact will be gained by
reading those novels and it won’t do much to help our nations producing a
quality human capital.
to Amir Muhammad, the founder of Buku Fixi which is the leading company of
indie publishing, he thinks that reader needs to be more “adventurous” when it
comes to their reading choices and not limited to only “serious stories”. As
seventy percent of readers are young women and they don’t want to be fed with
only romantic ideals of future husband which is the most popular theme in local
publishing. The remaining 30 percents means that boys do read, and that figure
is actually considered high in Malaysia (Abrams, 2016). This may explains the reasons and
factors that lead to the demands from readers especially teenagers.