From remains, the demand and consumerism of

waistcoats to wrists, the watch has transformed in impeccable ways for over the
last century. Originally a 19th century masterpiece of brass and
cylindrical features, serving as a jewel and less as technology. There is a new
watch: a touch screen, high performance watch with the ability to check our
heart rate, hours of sleep, and activities, all while being connected to our phone.
Today, the brass is out and the glass is in.

            The first watches to be made were
used primarily by soldiers who wore them in the field as a way of telling time
without physically holding a clock. The watches were crucial to their survival
and when they returned home with a bracelet and a miniature clock attached to their
wrist, everyone wanted to have them. Similarly to today’s apple watches, their
watches were popular due to the hands free aspect. In such a fast paced
society, this watch allows people to work or go about their day without having their
phone directly in their hands. More so, it still allows them to know everything
that is happening through their mobile device at any given second.

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Watches have been a continued symbol of status
throughout the years. Original watches were costly and it was a common belief
that unless you had a watch, you weren’t taken serious. Although the status
through watches remains, the demand and consumerism of watches have increased
notably over time. Today, a Rolex watch crafted in 18 Karat gold or a 25
million dollar watch made of everose gold, scream wealth. Most importantly,
they display status. The apple watch may be significantly cheaper than a
million dollar timepiece, however, it is the face and an example of how the consumerism
in the watch industry has changed.

A person’s wealth can’t be based only on their
wrist though. Many people have a plethora of money, yet they prefer unembellished
Velcro watches with a gray screen and black numbers. As innovative as new
watches are, traditionalists view them as more of a distraction than a helpful
gadget. Ask a runner, and they will tell you they simply want an ironman watch
that shows their speed, distance, and heartrate. Ask a surfer, and they will
tell you they simply want a waterproof watch with the time displayed. Ask a
business man, and he will tell you he simply wants a leather watch that
completes his professional attire. Ask most people, and they will tell you they
have a variety of watches for different occasions. Although most watches are transforming
towards apple watches, the traditional ones remain.

 The watch
industry is one of the many examples of traditional versus contemporary, and status
versus significance. Aside from the intricate building and specific features of
watches though time, they continue to prove the same cultural values. Whether
it’s a million dollars or ten dollars, made entirely of gold or of leather, a glass
screen or a touch screen, our society has been molded into living around a
watch. The brass is out and the glass is in, but the consciousness of time