e vs. 27% of straight people value the

e product we are going to develop in this report is the Solar-powered camping tent by Eddie Bauer. We chose this product because we believe in a new version of the common tent, adapted to the new times and the new necessities of this era. The Eddie Bauer tent offers not just a strong and comfortable tent, but also includes a solar recharging kit that allows you to charge our electronic devices while respecting the environment. The minority group we want to target with this product is the LGBT people, between 18- 35 years old, with an eco-friendly lifestyle and an income above the average. Different polls have demonstrated during the last years that the LGBT community members are more likely to support and respect the environment. According to an investigation performed by the Echelon Magazine: – The 55% of LGBT people vs. the 33% of straight people care about  green facts- The 48% of LGBT people vs. 25% of straight people take into consideration the environment during their shopping.- The 45% of LGBT people vs. 27% of straight people value the care for green issues when voting a political candidate- Finally, 25 % of LGBT people vs. 17 % of straight people take into account theenvironment care as a factor when considering a potential employer.  Furthermore, Grist organization did a study by asking specialists and LGBT people about their relation with the environment and their lifestyle, and they came up with many facts: 1. They vote for eco-friendly political candidates and political parties. 2. They’re already advocates for social change. This fact also includes environmental change.3. They’re conscientious4. They’re open-minded. As they are open-minded in their life they also are open-minded when embracing environmental ideas.  As it can be seen, all this information shows that the LGBT group tends to be more respectful and careful with the environment.  We can confirm they are “greener´´ that other groups of the society. Is because of this that we have decided to target this group when developing the “Eddie Bauer solar- powered tent´´ project.   General description of the minority group History / emancipation The LGBT community has been existing since the start of the civilizations. There are recorded instances of same-sex love and sexuality of ancient civilizations, involving the history of lesbian, gay, bisexual, transsexual, and transgender (LGBT) peoples and cultures around the world. There are examples of LGBT community of the ancient Egypt, Greece, Assyria, ancient china etc. The same happened during the middle ages and the Renaissance, especially in Florence. During all that years, this community was persecuted and repressed, suffering of shame, secrecy and violence. The beginnings of struggle for the defense of the rights of homosexuals and the transcendence of the LGBT movement comes between the end of the 19th century and the Second World War. In these times in many countries homosexuality was considered a crime. The main action of the activists was to advocate decriminalization, including: Heinrich Hössli, Karl Heinrich Ulrichsand Károly Mária Kertbeny. Something later emerged the first groups that fought for the decriminalization of homosexuality. They were the Humanitarian Scientific Committee and cultural activities began with meetings, films, magazines and books dedicated to the gay theme, thus gaining spaces of expression within society. The decriminalization came to be approved by the German deputies, but the project was frustrated when the crisis of the 29 was unleashed. Then, the rise to power of the Nazi Party, extremely intolerant of any difference, broke ground with the cultural and political advances achieved. for LGBT associations. The LGBT Movement would resume its impulse, the Second World War, in 1945, a stage that we know as the Homophile Movement. The name “homophile” means that he loves an equal. Many new associations of homosexuals emerged in different countries such as the Netherlands, the United States, England and Denmark, and a large number of magazines for the dissemination of the subject. In 1969 a turning point was reached in the struggle for the rights of the gay community. At this moment the last stage in the history of the LGBT movement begins: the Gay Liberation Movement. On June 28, 1969, there was an episode of police harassment in a raid at the gay bar Stonewall Inn in Greenwich Village, New York. The disturbances caused in reaction spread through the streets of the neighborhood for three days. After this, the Gay Liberation Front (GLF) was formed in New York, replaced by the Gay Activists Alliance group. The global impact of the events in Greenwich Village was very important. The movement gained strength and in many other countries became national LGBT organizations. The anniversary of the return of Stonewall came, the GLF group organized a peaceful march in New York, with more than 5,000 participants. Hence the tradition of commemorating the emergence of the gay liberation movement, on June 28 of each year with the festivities and the famous Gay Pride Parade. Currently, the LGBT Movement has gained great strength. Getting decriminalization in the most important part of Europe and America. The main claim today is the right to civil union and marriage between people of the same sex. Equality of rights is sought in matters such as inheritance, social security, tax benefits, or adoption. Even all this has been achieved in some countries, such as the Netherlands, Belgium, Spain, etc. there are still many countries that need thechange. This is an example of Russia, Arabic countries, some states of the EEUU etc.