Charles become involved in the development of the

Charles Tyson
Yerkes was an American Financier, who in 1900, created the Underground Electric Railways Company of
London as a way of controlling the District Railway. Yerkes wanted to become
involved in the development of the London underground railway system and strived
to unify it. Though he died in 1905 before any of his works had been completed,
his ideas were carried out by his successors when they were bought together on
one map.  The first combined
map for London’s Underground railways began to be issued for passengers in 1906,
before this, each line had its own separate map. The next year, the UERL,
central London, metropolitan, great Northern & City, and City & South
London Railways agreed to create the first all-inclusive map, which would
combine lines from their companies. Some of these companies were in a poor
financial state and so in 1907 they joined together to create a complete system
of underground railways under the name ‘Underground’. As Jackson & Croome
(1964, p. 132 cited in Merrill, 2013, p. 247) outline, a new map was designed
in 1908 to “educate the public of the network’s growing integration. The map
displayed the network almost in its entirety”. This map clearly laid the
foundation for future designs, introducing colour for the first time, but it
also suffered from trying to replicate the route (making it harder to read than
a geometric line) and also distorted the Metropolitan line to make room for the
colour key (Garland, 1994, p. 8). Another company, the waterloo & City,
decided not to join the underground, though it’s line featured on several maps
between 1908 and 1913. All-inclusive maps made it easier for travellers to
navigate the rail routes. However, these first maps were designed to be
geographically accurate and although it was easier having multiple routes on
one map, there were issues with the clarity, which would become increasingly
worse as new lines are added.

Frank Pick
was a transport administrator who spent years working with trains. In 1912, he
became the Commercial Manager of the Underground Electric railways company of
London (UERL) and is celebrated as the main figure, responsible for its strong
corporate identity. Pick was very interested in design and aimed to introduce a
consistent look to advertising and lettering as he was unhappy with the diverse
and endless variety of typefaces used across the system. in 1915, he
commissioned typographer Edward Johnston to design a clear new typeface to apply
to all Underground Group buildings, rolling stock and publications. Johnston’s
typeface, (known as Johnston sans) was first used in 1916 and was so successful
that it was used up until 1979 when it was slightly reworked and renamed to
‘New Johnston’ to keep it up to date and relevant for the modern age. The
Johnston typeface, designed exclusively for the Underground, is a sans-serif
font that remains in use today its elegant simplicity taken for granted – as
much great design often is. The typefaces success was down to its clarity and adaptability (Sinclair
2016). Johnston is also responsible for the rebrand of the London underground
in 1925 when he designed the iconic roundel logo that is still used today.

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In 1925 Stingemore
designed a new map which removed all surface detail in hopes of improving the
clarity. However, this proved to be confusing for commuters and in 1932 the Thames
was added back into the design as it created a landmark that help people
visualise where they were a bit easier