Buyers it comes to mobile payments. One

Buyers Attitude in Using Mobile Payment

1.1  Introduction:

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Human beings have relied on some sort of
payment system to purchase the goods or services for their wants or needs.
Starting with the bartering system, humans began to use livestock, grain, shells,
metal coins, pieces of white deerskin, the wampum, gold, the gold-backed
dollar, charge cards, credit cards, the U.S. dollar and, most recently,
electronic payments. These preferences began to take shape in the early 20th
century with the introduction of the charge card. In the 21st
century the facility of Mobile Payment system were developed.

1.2  Indian
Payment System

Payment and settlement
systems in India are payment and settlement systems in India for financial transactions. They
are covered by the Payment and Settlement Systems Act, 2007 (PSS Act),
legislated in December 2007 and regulated by the Reserve Bank of India and the Board for Regulation and Supervision of Payment and Settlement Systems.

India has multiple payments and settlement systems,
both gross and net settlement systems. For gross settlement India has a Real Time Gross Settlement (RTGS) system called by the same name
and net settlement systems include Electronic Clearing Services credit cards, debit cards, the National Electronic Fund Transfer (NEFT) system
and Immediate Payment Service.


1.3  Evaluation
of Indian Payment System:

The Reserve Bank of India is doing its
best to encourage alternative methods of payments which will bring security and
efficiency to the payments system and make the whole process easier for banks.  Reserve Bank of India has developed an
innovative method of Payment facility.  Though the Indian payment systems have always
been dominated by paper-based transactions, e-payments are not far behind. Ever
since the introduction of Mobile payments in India, the banking sector has
witnessed growth like never before.  Paper
based transactions has considerably increased between 2004 and 2008. This has
happened as a result of advances in technology and increasing consumer
awareness of the ease and efficiency of internet and mobile transactions.  

Now available in the
iPhone 6, iPhone 6 Plus and Apple Watch, NFC (Near Field Communication) is
poised to play an important role in the way we use our phones, especially when
it comes to mobile payments. One day, we’ll all be paying for things with our
phones, and NFC is the ticket to that future. 

1.4  Mobile Payment:

Airtel money
Citrus pay
HDFC payzapp
ICICI Pockets

Pay mate
State bank buddy
Vodafone m pesa
Pay with amazon

Mobile Payment is an transfer
of money for buying a product or service the payment were made through the
mobile device, mobile money transfer, Mobile wallet under Payment and
Settlement Act 2007.  In the Mobile
Payment facility the user need to keep certain things for successful payment
like Mobile Phone Device, An Application which is required for transfer for in
the name of Transaction ID, and PIN (Personal Identity Number) for confirming
the payment to the receiver and to pay the sum of amount to their account.  Some of the leading Mobile Payment Partners
having Mobile Payment Application for the facility of Mobile Payment.









1.5 Attitude towards Use of Mobile Payment:

            Attitude is a feelings, behaviour of
an Individuals towards a specific objective. 
Here, the attitude refers with the individual feelings, opinion, about
the use of Mobile Payment facility.  There
are various factors were determining the attitude of an individuals like,
family, peer groups, educational level, economic background, age, and other
geographic factors.  When there is
introduction of new Technology in business there are three types of attitude
were formed.


Early Adopters:

Early Adopters are the persons who accept the newest things which are
available in market by immediately.  Were
the facility of Mobile Payment has been adopted by these people, they don’t
have any attitude towards using it.  By
the stage of Introduction of the technology they will use. 


Laggards are the persons who does not like new things, and not ready to
use the Mobile Payment facility because of their own attitude beliefs with the
traditional practices of payments. Such a way they will not ready to use the
mobile payment facility. 

1.5.3    Hesitators:

Hesitators are the persons initially they will not ready to use the innovative
things, they happy with the existing practices which they follow, after certain
time they identify the features of new technology and switch over to new

Factors Influencing the Attitude Formation:

            Buyers attitude towards use of Mobile Payment
facility is purely relates with the attitude of the buyer may be the individual
or Group.  It is how an individual has
their own view about the facility of Mobile Payment.  Every individual has their own view about the
specific object.  There are various
factors were influence the formation of attitude as follows,

Social Factors.

factor are the things like social class, income group, family wealth, social
culture, values are the things were affect the individuals attitude towards an
objective were the high income group people were use the mobile payment
facility by frequently, middle income group usage would be moderate in using
mobile payments. 

·       Family.

is most powerful source in forming attitude. 
 Here the parents, elder brothers,
sisters, and relatives in family provide various information about the things. 

·       Personal Experience.

experience of an individual is that, the situation which they have already met
with the same or related issues, from that they might have learned something
about the thing. By the way of personal experience also the attitude were


is an important element in providing an attitude to an individual, were
education involves the process of learning, learning which brings the
modification or change in individuals behaviour, so that the opinion of an
individual about specific thing may change after the learning were completed.
So the education implies important role in forming attitude.

Influencing the Mobile Payment:


            Consumer attitude towards using
mobile payment facility is fully depend with how they are awareness about the
mobile payment facility and what are the features it has over other payment
methods, and what are the benefits gets the payee, that may influence the
customer to use the mobile payment facility for their purchases.   

Positive Attitude

            Positive attitude is an opinion of
an individual about mobile payment should be in positive manner.  Which means the customer should get aware
about the facility and should belief the benefits of its towards using the

Regulation Bodies

            In using of Mobile Payment facility
the customers think about the security and surety for their payments, because
payment system has number of issues related to parties Payer and Payee. So the
people think about the confirmation of payment were made and also has required
some provisions in legally.  Normally
payment system were regulated by the govern body of RBI in Payment and
Settlement Act 2007. 


Minor Users

            When the customer comes in the
category of minor that is age below 18, that customer depend with their parents
and guardians for the payment.  The minor
customer may aware and has a positive opinion about the Mobile Payment
facility, but he fully depend with their parents so the usage of mobile payment
facility should depend with the attitude of the parents too. 

Purchase type

            Normally Payment system depends with
the purchase type, when a customer go for direct purchase, he/she might be use
the cash/cards for their purchase. In case on e-commerce such as online
purchases also they might be use the payment methods like cash on delivery and
credit, debit cards.  But the Mobile
Payment facility is mostly preferable for the customer to use in the payments
of bills, such like EB bills, Telephone Bills, Mobile Recharge, and Money
Transfer that alone they prefer to use the mobile payment facility.